Timo Peers
{2023} UIUX
Timo Peers - the very first Timo’s campaign to help its young users stop overspending.
How? You may ask. Peer pressure has been profoundly influencing the way people overspend, now we employ this sort of influence to also stop them overspending.
However, the peers we are talking about are no normal peers. They are everyone’s trusted financial advisors, who are none other than the billionaires.And to optimize the peer influence, we employ the data of each billionaire at a compatible age with the user’s. As in the demonstration above, for persona Ho Vinh An (22), each character is built based on one billionaire at their similar age.
Each character will come along with a special feature that reflects the financial mantra of its original billionaire. These features are also based on and expanded from Timo’s original feature.In the upcoming prototype, the user needs to peer up with two characters, and they are Willy Gates and Fawn Winfrey.
While Bill Gates’s famous quote “Save like a pessimist” links Willy with the feature of Money Pots, Oprah Winfrey’s advice to save small everyday links Fawn with the feature of Goal Save.
Mentor: Duong Nguyen (Ms.)
Creative, UIUX, Illustration: Linh Khuu