Hey Jane’s Prison For Will
{2023} Advertising
Since the abortion ban, people have recklessly reached out to many illegal abortion methods, most of which are unsafe. It means that they are risking their health and still ending up in jail. For that reason, to promote “Abortion is Healthcare”, Hey Jane has built up a prison, put it inside a hospital, so that anyone who are truly aspiring to “be sentenced” for having abortion, will at least receive the healthcare they have always deserved.
{From brief to solution} D&AD New Blood 2023
{Letter to the Supreme Court}
Mentor: Thanh Ngo (Mr.)
Art: Linh Khuu, Phuong Danh
Copy: Bu Nguyen, Thanh My, Huyen Huyen